Quick info for advertisers

 
Club Contactus
(for advertisers only)

Why advertise with us
(a list of features and benefits)

Easy 1, 2, 3
(advertising in Contactus: step by step)

Value to the max
(how to get the most out of your Contactus advert)
(where to connect with us online)

Be everywhere
(the advantages of repeat advertising with us)

Some people need extra convincing
(here are some common objections to advertising in Contactus, and how we respond to them)

• Trust me…
(Contactus ain’t no hurry-come-up business)

Trust me…

Contactus ain’t no hurry-come-up business

Contactus magazines only started up in 2012, but I’ve been making magazines and newspapers for over 25 years. For a long time I worked in editorial and production offices but in 2003, after the birth of my first son, I became an Ealing home-based business – freelancing from home and only occasionally going into a newsroom.

My first job in 1989 was at a newspaper, and since then if I wasn’t working at a newspaper, I was working at a magazine. I took some time out to gain graphic design qualifications (so I could paint the Contactus covers with confidence), followed by a BA in print journalism (first class honours; with a minor in English), then an MA in sociology at the University of London.

During all my studies I worked freelance or part-time at local and national newspapers first in my home country, Trinidad and Tobago, then in Jamaica and now in the UK.

I am nuts about things printed on paper, and am always stunned by the power of the printed word. I have interviewed hundreds of people and written their stories for millions to read; I even taught “Interviewing Skills” and “Information-gathering Techniques” to university undergraduates. I have spent my working life designing layouts and writing headlines, from time to time winning awards for doing so, and training the next generation of sub-editors. (See more in my LinkedIn profile: Carlene de Bourg-Bender)

I know exactly what I’m doing when I design your advert, because I know what looks good, because I am a graphic designer. I know exactly what I’m doing when I interview you for your story because I know what reads well, because I am a journalist. And I know exactly what I’m doing when I promote your business because I run a business too, and I know what it takes to market a business properly.

I’ve seen adverts work, and I’ve seen them fail. And one thing I know is that they don’t work just standing there on their own. To reach clients, there usually needs to be something else backing up the advert: a story, social media links, face-to-face meetings. Putting all the marketing eggs into just one basket – just one advert – is a risk too often doomed to fail. Contactus doesn’t promise to bring the world to your feet with just one advert. The magazines are meant to be part of a business’s all-round marketing and promotion strategy.

So why have I chosen to highlight Ealing businesses rather than sports clubs or schools or local events? To me all these are all businesses anyway – set up to earn some kind of profit or bonus (even the charities), who always could do with some extra exposure or word-spreading.

What I do with Contactus gives local entrepreneurs – including the 16,000 or so of us in Ealing who are home-based businesses; and often also mothers of young children – a better chance of success, of making it past the three-year start-up phase, of making our business more than “just an expensive hobby”. I make the magazine and put it out there, and it’s available for business-owners to use to maximum effect.

Living, working and shopping in Ealing for over 10 years means I have the extra advantage of knowing and understanding much more about my advertisers’ target audience: I know that in Ealing they (we) care about our green spaces, about our hospital, about co-working hubs, secondary schools, Crossrail, mums-in-business, #EalingHour, and independent shops – especially coffee shops.

All this knowledge and experience is now packed up and ready for local businesses to benefit from – here in Contactus, an all-round advertising service that helps give your own business the best shot at reaching your target market in Ealing.

Yours truly,
Carlene Bender
Editor-publisher
Contactus magazines